Creative Scope / Contributions
Product label design and illustration for food and beverage packaging, including wine, spirits, culinary oils, and herbal products. Some labels were illustrated and designed independently; others were collaborative mockups developed alongside another designer. Illustration work included hundreds of botanical drawings in watercolor and colored pencil with color and imagery chosen to signal the product inside. Design work required balancing design elements with required text within a fixed label format, understanding dieline structure for different packaging shapes, and producing files to print specification – correct bleed and margins, resolution, and color profiles for accurate reproduction.
Tools & Production
Watercolor and colored pencil, Adobe Illustrator, Photoshop, and InDesign.